In an interview with Mathias Rosenzweig, DJs Alex Pall and Andrew Taggert of the band Chainsmokers give some perspective on the direction of the band.
Chainsmokers is constantly looking for ways to bring something new to the fans around the world. Pall credits the singing element incorporated in “Closer” with forcing the band to up the level of their stage performances. The duo are planning festivals as things continue to move forward and have already sold out their first one’s tickets several months in advance.
Already the band performs their songs live, however, they are still pushing the boundaries of their performances any way they can. Pall states that the worst thing that an artist can do is become complacent. He feels that constant progress, change, and creativity are the keys to staying at the top of the game.
Working with Halsey on the song “Closer” was an incredible experience, says Pall. He listed her as the top artist he wanted to work with. He feels that Halsey is unapologetically unique and those are the kinds of artists Chainsmokers want to work with. He also said that working with Halsey, along with having Taggert’s vocals on the song, is taking a big step in a good direction both in terms of the band’s identity and in the overall way the band is handling their music.
Instagram is receiving the credit for helping Pall to understand and connect with the growing audience of the band. Receiving messages from his fans worldwide detailing how different members of their families are affected emotionally by their music really drives him to continue honing his craft. For Pall, nothing is more important than the way music makes you feel.
Even with pressure from both fans and their label to pump out new material, Pall and Taggert want to wait until they have a solid, cohesive, album before they release something new. With their hands deep in the process of the songwriting as well as in producing, Chainsmokers is looking to have their next album be one that is both unified and heartfelt.
Norman Pattiz, the CEO of PodcastOne and Tom Webster, the vice president of Edison Research Strategy, have announced the final results of the ongoing research on advertising tests. The tests have been carried out with five selected customer brands across five different products and services. The original study took place during the last six months of 2016. Findings showed that podcast recall advertising had a positive influence on intention to buy.
The research discovered that over 60 percent of podcast listeners chose a particular grocery brand after the advert has been run, up from seven percent before the study. Financial service products preference increased by 47 percent, while car products improved by 37 percent. Grass and garden products demand increased by 24 percent after the advert. The car after-market recorded a 60 percent increase in response to the podcasts after the study. On the other hand, the reaction for informal restaurants rose by 76 percent before and after the research.
Edison Research undertook three different types of research in 2016 to evaluate the response of podcast marketing promotions for five national brands. The brands were chosen from two different categories. Some of them are established and were seeking to begin new campaigns, while the other division was less famous and were attempting to increase their awareness.
Surveys were done before the promotion and after four to six weeks after the podcast promotions. Results from the study showed that podcast listeners had a positive response towards rand messages and willingness to buy. In a statement after the launch of the results, Norman Pattiz stated that the results prove that podcast advertising is better and dependable compared to conventional advertisements.
Norman Pattiz in Brief
Norman Pattiz is a figure to reckon in the radio syndication industry. He is the founder and the CEO of PodcastOne. He founded PodcastOne after realizing the untapped potential in the audio-on-demand sector. Today, PodcastOne is the largest producer and distributor of audio in-demand programming. His career in the radio industry began in 1974 when he founded Westwood One Inc. Learn more: https://www.discogs.com/artist/3710509-Norman-Pattiz
Norman Pattiz, popularly known as Norm was the figure behind the launching of America’s Arabic language television and radio services in all the Middle East countries. He achieved this when he was appointed to the Board of Governors of the United States of America by President Clinton in 2000 and later reappointed by President Bush in 2002. Norm also launched Farsi language broadcasting, which could reach 40 million listeners weekly. Learn more: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/