Fortress Investment Group is the leading and highly diversified investment manager in the global market. It has invested in different fields such as transport, healthcare, media, infrastructure, real estate, financial services, and infrastructure. In relation to transport, Fortress Investment Group owns Brightline, a railway company. Currently, Brightline operates high-speed trains in West Palm Beach, Miami, Fort, and Lauderdale. The company has developed an innovative transport system that has attracted customers from various regions of the country.
Not so long, Wes Edens, FIG’s chairman, and founder met with Richard Branson, the founder of Virgin Group to discuss a strategic partnership between the two companies. The agreement provides that Brightline will change its name to Virgin Trains USA. FIG wants to expand its operations to Tampa and Orlando. Other areas that the company plans to expand to are Houston, St. Louis, Atlanta, Dallas, and Charlotte. Learn more about Fortress Investment Group at Crunchbase.
The partnership between FIG and Virgin Group will provide Brightline with an opportunity of leveraging Virgin’s industry-leading expertise, thus establishing a compelling brand. The partnership will enable Fortress Investment Group to increase its customer base. It might also help the company improve its ridership because it will have access to other Virgin’s hospitality businesses such as Virgin Voyages, Virgin Hotels, and Virgin Atlantic. Consequently, the partnership will help amplify the growth potential and effort of FIG.
In the hospitality and travel industry, Virgin group has built a trusted and respected brand that will be passed on to FIG. The shared focus of the two companies concerning customer experience, which is an innovative and destructive culture that will enable them to become successful in the industry.
The goal of the Virgin group in the transport industry is to provide its customers with innovative services that meet and exceed their expectations. Fortress Investment Group is the leading in the industry when it comes to innovation. This makes FIG an ideal partner for Virgin group. The partnership will help the two companies alter their operations including travel habits in various cities in the U.S. The current management of Fortress Investment Group will be responsible for the management of the resultant company.