Brazilian Banker Luiz Carlos Trabuco Knows How To Manage A Big Private Brazilian Bank

     The banks in Brazil make money when the economy is good and when the economy is in a recession mode. Brazil is finally shaking off a three-year recession, and the country expects positive economic growth in 2018. The inflation rate in Brazil is dropping and so is unemployment. But the big news is Brazilian banks are lending money again, thanks to lower interest rates. Banco Bradesco, the second largest private bank in Brazil, is preparing to lend more money to private citizens, according to the bank’s chairman Luiz Carlos Trabuco. Trabuco was the president of the bank before the oldest banker in Brazil’s history, Lázaro de Mello Brandão, decided to retire after serving Bradesco for 75 years.

Trabuco joined Bradesco in 1969, so he’s not a novice when it comes to dealing with the challenges facing Brazilian banks. New digital startup banks are taking business away from the big banks, and Trabuco is making a concerted effort to make Bradesco’s digital banking arm, Next, the go-to digital bank. Luiz Carlos Trabuco has a banking reputation, and it’s a good one. He, at one time or another, held every banking position before he got the bank’s highest job. Trabuco was the president of Seguros from 2003 to 2008. In 2008, Lázaro de Mello Brandão, the president of the bank, asked Trabuco to come back to the banking division as president. And Luiz Carlos Trabuco accepted that challenge.

Bradesco had a huge growing spell while Luiz Carlos Trabuco was president. He made sure the bank acquired other banks in order to keep the Bradesco name fresh in the minds of the new middle-class. But Trabuco did more than give customers new banking services. He continued the bank’s education program started in 1956, by the Amador Aguiar, the bank’s founder. The Bradesco education program helps Brazilian kids get a better education. And Luiz Carlos Trabuco is all about bringing his country out of the education dark ages.

But Trabuco is more than a successful banker. He is on a quest to give every Brazilian child a proper education. Trabuco supports environmental groups who want to preserve the vast natural resources in his country. And Trabuco wants to help the country get out of the economic funk that plagued the country for years. People call Trabuco a 360-degree Chairman of the Board because he has so many positive Bradesco programs in place. Trabuco wants to continue making positive changes so the bank changes with the banking demands of the people.

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