Norman Pattiz, the CEO of PodcastOne and Tom Webster, the vice president of Edison Research Strategy, have announced the final results of the ongoing research on advertising tests. The tests have been carried out with five selected customer brands across five different products and services. The original study took place during the last six months of 2016. Findings showed that podcast recall advertising had a positive influence on intention to buy.
The research discovered that over 60 percent of podcast listeners chose a particular grocery brand after the advert has been run, up from seven percent before the study. Financial service products preference increased by 47 percent, while car products improved by 37 percent. Grass and garden products demand increased by 24 percent after the advert. The car after-market recorded a 60 percent increase in response to the podcasts after the study. On the other hand, the reaction for informal restaurants rose by 76 percent before and after the research.
Edison Research undertook three different types of research in 2016 to evaluate the response of podcast marketing promotions for five national brands. The brands were chosen from two different categories. Some of them are established and were seeking to begin new campaigns, while the other division was less famous and were attempting to increase their awareness.
Surveys were done before the promotion and after four to six weeks after the podcast promotions. Results from the study showed that podcast listeners had a positive response towards rand messages and willingness to buy. In a statement after the launch of the results, Norman Pattiz stated that the results prove that podcast advertising is better and dependable compared to conventional advertisements.
Norman Pattiz in Brief
Norman Pattiz is a figure to reckon in the radio syndication industry. He is the founder and the CEO of PodcastOne. He founded PodcastOne after realizing the untapped potential in the audio-on-demand sector. Today, PodcastOne is the largest producer and distributor of audio in-demand programming. His career in the radio industry began in 1974 when he founded Westwood One Inc. Learn more: https://www.discogs.com/artist/3710509-Norman-Pattiz
Norman Pattiz, popularly known as Norm was the figure behind the launching of America’s Arabic language television and radio services in all the Middle East countries. He achieved this when he was appointed to the Board of Governors of the United States of America by President Clinton in 2000 and later reappointed by President Bush in 2002. Norm also launched Farsi language broadcasting, which could reach 40 million listeners weekly. Learn more: http://labusinessjournal.com/news/2015/aug/16/radio-turns-ear-demand/